| Statistical Programs |
| College of Agriculture and Life Sciences |
University of Idaho |
| Seminar Announcement |
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"Applied Statistics in Agriculture" |
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PLS structural Equation Modeling for Customer Satisfaction -Some practical and theoretical results
Presented By |
| Dr. Jacob Eskildsen |
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Aarhus School of Business University of Aarhus, Aarhus, Denmark |
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Tuesday, October 26 3:30 P. M. Ag. Science 62 |
| The presentation will focus on design of PLS structural equation modeling with respect to satisfaction studies. Previous studies have found the PLS technique to be affected by things as the skewness of manifest variables, multicollinearity between latent variables, misspecification, question order, sample size as well as the size of the path coefficients. In this presentation we expand on these contributions in order to provide the audience with recommendations on all aspects included in designing PLS-based satisfaction studies. We will conclude by showing a set of interesting Statistics-related websites. |
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